It is imperative to make certain that your website is optimized for the search engines, but at the same time it is important not to forget the prospect of just who you are essentially seeking to attract – site visitors are not search engine Bots, they are human beings who are like me and you, visiting site to buy or having inquiry about your products and services or searching, with this regard whether we write content or placing keywords we should consider to not forget that point using spamming words over and over in order to attract the Bots not only might banned your site But ! It will reduce the sell!
When optimizing your site, you should make certain of some aspect that the content not only should include the most important key phrases of your products in the search and appearing at the top of SERPS, but that it should make” sells”. Whether this sale is a term to action by your site visitor, like call us now, sign up to our newsletter, getting the RSS feed from blog, or it encourages the website visitor to look further at your products, buy, offer or recommend to a friend, the real value of SEO is not only to use every available sources to bring traffic to your site but to make sure website is being optimized not for Bots but for real visitors, you should always keep bear in mind that each visitor to your site whether they arrive through a search engine query or through a Pay Per Click (PPC) campaign or link seeking answers to their questions or research , we do know that with billions of pages floating on the world wide web they will decide to stay or leave your website within 10 seconds or even less , It is not an easy task to convince them that they are in the right place if you have any spam looking content which it is being designed to please the Bots! Furthermore What you have to take under consideration is that website visitor directed to the information they are searching for, it is very crucial time as mentioned above they decide to stay or leave within 10 seconds, this is where the creation of landing pages are designed to take care of the issue, to put the precisely results base on visitor’s query on the search engines or Pay Per Click (PPC) campaign that is what the landing pages should be specifically optimized in content base on setting keywords destiny in order to turn every single visitor to stay on the site as well as considering the importance of a single call to action rather than a cluttered page which it confuses the website visitor. It is time to have one call to action on each landing page like fill out a feedback or contact form, take part in a poll, download a white paper, sign up to your mailing list? What ever you choose you have to be certain that there is only one call to action on each landing page and not more! One call to action is also useful to track conversations as well as results.
Author: Shahram Azin
http://www.asiaengine.com SEO Asia
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